Paytm vs Paypal Case

CASE STUDY ON PAYTM VS PAYPAL

ABOUT PAYTM-

In india, you may already be well familiar with paytm , It is regarded as one of the leading e-wallet payment apps across india.
paying bill, online shoping ,mobile recharges and other bank-to-bank of money are highly important aspect of daily life. The only means to make such online payments was through the online transcation of currency.

PROBLEM-
TRADE MARK CASE FILLED BY PAYPAL-This was one of the major issue faced by Paytm. In 2016, an international e-wallet company Paypal registered a case against Paytm for trademark infringement. They claimed that Paytm made a company logo that have similar colours to their trademark. Paypal is an e-payment portal established in the US way before Paytm. Paypal was a strong competitor to Paytm for over a decade. The expansion of Paytm attracted rivals’ interest in addition to adding significantly to the company’s valuation. At this point, PayPal, the largest payment gateway service in the world, filed a lawsuit against Paytm for trademark infringement. PayPal claimed that Paytm’s logo and theirs are misleadingly similar.

 

Earlier, they could easily tell there is a lot of of similarity between the two logos just by taking a glance at them.

Here are a few ✓ of those key characteristics: NSIGHTS

• The identical word, “Pay,” appears at the start of both brand names.
• Both companies used to share the same colour scheme logos.

In actuality, it’s fairly simple to become confused by the two logos. The rivalry between the 2 companies increased as both entities dealt with the same kind of commercial activity, namely online payments and transactions.

 

Analysis from this case- Let’s take advantage of the ongoing conflict to learn something. Let’s learn how to avoid mistakes that lead to infringement because they will subsequently cost you time and money.

1. Trademark search Always conduct a trademark search before beginning the process of forming a corporation. The trademark search procedure involves comparing the name of your business or brand to those of trademarks that are already registered or applied for, looking for similarities. Before the approval process for the firm name, the trademark search process should start. For companies in Paytm’s situation, conducting searches and attempting to register trademarks as soon as possible is preferable to learning later on (for example, after significant investment has been made in developing the brand and a significant reputation in the brand has been established) that a rival intends to challenge the use of the brand logo based on earlier trade mark rights. Consider the value of fighting trademark infringement (such as a seemingly confusingly similar usage) as soon as feasible for customers in PayPal’s situation and refrain from “sitting on trademark rights” (as this can sometimes give rise to defenses such as acquiescence and honest concurrent use, resulting in the loss of those trade mark rights).
2. Similarity in words “PAY” Now, in the case of Paytm and PayPal, which was previously described, both businesses share the first letter PAY and belong to the same class of online wallets. In this situation, PayPal might simply claim that Paytm copied their initial word. Anyone could have been misled by the two names as Paytm only started to become popular in the past year. Paytm is only able to compete against a global firm because of how successful they have grown. For the rest of us, it differs. Therefore, everyone will advise you to perform a name search prior to applying. It’s crucial to register your brand name using the trademark application process because there is more rivalry as more brand names are appearing on the market. You may save money by taking a bit extra time today and trouble in future.

 

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CASE STUDY ON PAYTM VS PAYPAL ABOUT PAYTM- In india, you may already be well familiar with paytm , It is regarded as one of the leading e-wallet payment apps across india. paying bill, online shoping ,mobile recharges and other bank-to-bank of money are highly important aspect of daily life. The only means to make…

CASE STUDY ON PAYTM VS PAYPAL ABOUT PAYTM- In india, you may already be well familiar with paytm , It is regarded as one of the leading e-wallet payment apps across india. paying bill, online shoping ,mobile recharges and other bank-to-bank of money are highly important aspect of daily life. The only means to make…